Through partnerships with Pure Patriot, in showing our support for Anti Bullying in New Zealand, we have created a range of PINK PRODUCT. Profits from these products go directly to Pink Shirt Day, working together to stop bullying, celebrating diversity and promoting kindness and inclusiveness.


Pink Shirt Day is led by the Mental Health Foundation with support from InsideOUT, the Peace Foundation, New Zealand Post Primary Teachers’ Association (PPTA), Youthline, Te Kaha O Te Rangatahi Trust, the Human Rights Commission, Bullying-Free NZ Week, Cook Islands Development Agency, and Pacific Business Trust.

Friday 21 May 2021 and celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a peer was bullied for wearing a pink shirt. In Aotearoa, Pink Shirt Day works to create schools, workplaces, communities and whānau where everyone feels safe, valued and respected.